Deputy Manager Musical Instrument Sales

Job Description
1.Sales forecasting and strategy formulation:
a.Involve in market research by monitoring competitor’s business, customer preference and market trends. Use these inputs for estimating market potential.
b.Devise short and long term sales strategies in consultation with the senior management and respective team members. Contribute and execute towards annual sales plan.
c.Provide inputs to management on the prevalent price ranges of similar products in the market and in coordination develop the product pricing keeping in mind the profit margins of the company, dealers and other business partners.
d.Forecast sales projections product-wise (volume & value across regions) for the entire year and break it down by quarter / month based on sales seasonality.
e.Monitor cost of operations for regions and rationalize the same. Keep close tab on expenses incurred vis-à-vis cost budget.
f.Position the products as per appropriate demographics and customer demand in the market.
g.Periodically, capture product feedback from respective teams and share the same with the management for product improvements and better suitability in Indian market.
h.Submit periodic proposals on business improvement initiatives to the senior management. The proposals highlight the improvement areas and their specific plan of action on the same.
i.Responsible to maintain and timely update the approved product prices in the system. Also ensure the same is communicated to the team for their usage.
2.Achieve Sales Target:
a.Prepare and assign yearly and monthly sales targets for each dealer, business partner/corporate client and category to the team members in an appropriate and timely manner. Communicate the plan to the team so as to ensure their ownership of the targets.
b.Ensure monthly and overall annual sales targets are achieved for all categories and regions. Review the targets periodically and plan sales strategy accordingly.
c.Support sales team to meet their individual targets.
d.Furnish Monthly report on sales achieved vis-à-vis sales target.
3.Market Development and penetration:
a.Identify new markets (system integrators, corporate clients), sales channels, modern trade and distribution network.
b.Maximize market penetration by designing sales strategies.
c.Help the team to maximize dealer network by adding more dealers to the distribution channel (evaluate dealer’s capability). Ensure more tie-ups with retail stores by the sales team.
d.Look for more avenues and business opportunities with the Corporates/mega stores and meet the tie up target for the same. - AV
4.Dealer, Business Partner management and relationship building:
a.Maintain a regular interaction with dealers and business partners and ensure long term relationship building.
b.Ensure approachability to dealers and business partners all the time by visiting them frequently.
c.Develop and implement strategy to get maximum support and cost advantages from the dealers.
d.Develop a formal review process for dealers and reward the best performing dealers.
e.Ensure technical trainings are imparted to the dealer staff and other business partner staff.
f.In coordination with the dealer, looks after the upkeep and management of Music square by looking into aspects like visual merchandising and branding.- MI
g.Coordinates with the MI planning team for the interiors and visual merchandising at the stores.- MI
5.Devise and execute promotional activities and new product launch:
a.Responsible to communicate the promotional strategies and planned activities to the respective teams.
b.Responsible to utilize the promotional budget in the most cost effective manner and thus ensure maximum ROI from the same.
c.Responsible to devise and execute various promotional activities in coordination with the team.
d.Ensure timely communication of promotional and incentive schemes to team members and monitor the execution at each step.
e.Negotiate and tie up with print and electronic media to create more product awareness.
f.Devise the strategy and execution plan to ensure timely product launches.
g.Work out special benefits/schemes with the General Manager for corporates/ mega stores which can enhance product sales.- AV
h.Design and develop in shop activities and incentive programs for promoters responsible for pushing sales of Comapny products at the retail store.-AV
6.PSI planning: (MI)
a.Responsible for monthly demand planning for the assigned product by collating data from all regions.
b.Responsible to carry out and complete annual PSI process for the assigned product.
c.Look into the stock planning aspects for assigned product and ensure enough stock is available to smoothly carry out the regular sales.
d.Forecast sales projections for entire product category of assigned product (volume & value across regions) for the entire year, and break it down by quarter / month based on sales seasonality.
e.Looks after the production requests for assigned product category and coordinates for the same.
7.Collections and Credit Control:
a.Ensure that all the advance payments are collected from the dealers as per agreed company norms.
b.Ensure the credit terms for corporate clients/mega store are adhered to hence lead to credit control.-AV
8.Sales Planning: (MI Planning)
a.Responsible to educate the core dealers about the product and company’s code of conduct.
b.Ensure all the agreed terms of the company related to product displays, look and maintenance of the store are explained to all dealers.
c.Plan and schedule product trainings for the sales staff through technical experts.
d.Prepare the monthly training and schedules.
e.Responsible to make all the training content for specific products in coordination with the product in charge.
f.Maintain an inventory of all the promotional material and ensure that same is available in enough quantities for smooth operations.
g.Act as a custodian for all the sales reports and ensure same are updated on time on daily basis.
h.Responsible to carry out core dealer PSI process and arrange the sub dealer meets.
9.Sales Management Process:
a.Helps and supports the team in their stock liquidation plan.
b.Carry out the monthly stock and sales planning process with the respective internal teams.
c.Regular coordination with the logistics team to ensure timely product deliveries are made.
d.Responsible to coordinate and arrange for product demonstrations as and when request is raised by respective team members.
10.Coordination with Internal and External customers:
a.Develop effective communication within team and other departments in order to maintain harmonious relationship.
b.Regular coordination with the production units to place the orders on time and ensure the products is available within the lead time.
c.Maintain regular coordination with the logistics department to ensure timely delivery to dealers/customers.
d.Responsible to solve the customer queries and problems within the defined timelines.
e.Keep close track of technical complaints from the customers and ensure through inter departmental coordination that they are being resolved within specific timelines.
11.Team Management:
a.Continuously engage in building team cohesiveness to accomplish organizational goals collectively.
b.Provide required direction and guidance to the team.
c.Develop employee’s performance by identifying suitable trainings for the department.
d.Identify and meet the departmental development needs.
e.Responsible to control the departmental attrition.

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