Executive/Senior Executive - Product Marketing (SYNTH)

Company Overview
Japanese MNC - Consumer Durable

Job Description
Responsible for creating & implementation of strategies for given product portfolio within agreed framework with the Sales team & Brand Vision.
Responsible for successful launch of new products & all future upgrades/improvements within the existing product portfolio.
Develop Plan proposals and implementation of communication strategy that increases sales in given segment, market shares in units and values.
Understand customer insights about MI market & competitive activities through field visits, customer meetings and close coordination with sales force.
Drive demand in conjunction with the central marketing & Sales team.
Help achieve the market share objectives and sales mix for the brand portfolio.
Provide feedback to Marketing Leadership and maintain regular communication and support with the sales team.
Responsible for ensuring that the inventory levels are optimally managed at regular intervals in conjunction with S & OP.
Periodical and timely reporting of Marketing activities, results, opportunities & exposures to marketing leadership.
Involvement in market research for short & long term market analysis for finding out the opportunities & gaps of the MI Market and competitors.
Involvement in pricing, schemes & profitability of the respective product categories.
Recommend promotional objectives, target accounts, segmentation of customers and target segment specific activities in order to maximize sales force efficiency in translating the product strategy to the market.
Executing innovative marketing activations to the relevant target groups.
Driving customer delight initiatives to drive loyalty and create a positive brand buzz.
Initiating and executing strategic alliances and collaborations with corporate, Academic Schools and other similar business.
Lead the launch of new Products across the city and increase the expansion in the city geographically.
Track the progress of the above mentioned initiatives in terms of milestones, timelines, budgets, issues, etc.
Drive awareness through visibility and activations at partner outlets to reach out to their captive audiences.
Analyze and report the impact of various marketing activities and feed those data insights into subsequent campaigns to improve ROI.

Requirements
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